Kim Mathers: Creative Director And Copywriter Shaping Brand Narratives One Tagline At A Time

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As a young girl, the shade of Kim’s backyard willow tree served as her creative sanctuary, where she recorded unscripted commercials on her trusty Panasonic tape recorder. So it was no surprise when later she pursued a college degree in advertising. Of course, when told she had to choose between art direction and copywriting, her immediate response was, “Why not both?”

Ideas First, Words Second

Kim’s relentless curiosity fuels her creativity, making her an idea maven first and a writer second. She’s a rare talent who understands that sometimes, the most powerful messages require no words at all.

Spoiler alert: Ultimately, the Copywriter title chose her. Over 20 years later, her happy clients and peers have helped validate it was the right path.

Nice and Talented


When Bill Bernbach founded DDB, he had two key requirements for his team: “They have to be nice people, and they have to have a lot of talent.” These principles have guided Kim throughout her life, long before she knew who Mr. Bernbach or DDB was.

In her illustrious advertising career, Kim’s well-recognized talent and unwavering values have propelled her to the top as a creative director. She’s proof that you can reach the pinnacle of success with kindness and integrity.

A Mad (Wo)Man Gone Rogue

Kim’s journey through Ogilvy, DDB, JWT, BBDO, FCB, Hill Holliday and beyond has been a whirlwind tour of the advertising world’s finest. Spanning industries as diverse as beauty, health/wellness, food/beverage, travel/leisure and tech, she’s mastered the art of crafting compelling narratives that resonate across any category.

From launching luxury real estate developments to redefining consumer packaged goods, Kim’s versatile experience has equipped her with the agility and insight needed to excel in any marketing landscape. Now miles from Madison Ave. and forging her own path, she spends her days refining brand identities and her nights innovating integrated campaigns.

All of this experience would mean nothing without Kim’s passion—the ultimate secret sauce for driving impactful results.

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